There’s a lot of people crying out for government or regulators to impose rules to curb big tech or the surveillance capitalists. The chance for that to work is slim. The reason is that the ecosystem tend to evolve in the direction of generating value more effectively and slamming rules upon that is slowing value generation down. Eric Smith once said that Google move 3 times faster than the rest of the industry and the rest of the industry moves 3 times faster than the regulators. Money is power and power rules.
Therefore the simple logic is that the only way that works is to create new business models that are oriented around building value by strengthening each individual, which are more effective and more stable than the current business models that are built upon attention economy models.
Is this feasible or even possible? It is indeed - current models are far form optimal and they are unstable in the way that they converge toward singularities - aka collapses. Which may be small or large. We are usually told that the alternative to the current current state of affairs is zero, but we know very well that things changes all the time. And analysing the motivation of they who claim this is always interesting. Of course this is defended by those who have the most to win from the current business model.
So we need to sow the seed for the new business model that generates value from positive human behaviour and treats all individuals valued equal.